Nice to meet you. I am Rongrong.

I am a UX Designer who holds over 10-years of Visual Design experience working in the fashion industry. Passionate, thoughtful, and creative, I believe the best products are developed when the user’s and business’ goals are mutually aligned. I love working with productive teams that take a collaborative approach in everything they do. I constantly seek out learning opportunities to grow as both a designer and a well-rounded person.

Something about me...

I was born and raised in Shenzhen China. Growing up I always had a passion for art and design. Right after graduating high school I went to college in Japan to study Fashion Design. I was enrolled in the graduate school after obtaining a BA degree. It was a master's program for fashion sociology. After 1 year in graduate school I decided to study design in further, so I came to New York to study in FIT. I was working in fashion design ever since.

Why user experience design...

While I was working in the fashion industry I had many "Why" and "How" questions?

- Why some of the items I made are selling better than the others? How can I make better selling products thats what customers want?

- Why some trends can turn into businesses profit but some trends are just fun to look at on the run way.

- How fashion trend influences the customers' shopping decisions.

Then I encountered user experience design. I liked UX design because it focus on designing things with meanings & solving problems for people. UX design taught me I can find out all the answers by doing user research. Understanding my users allows me to design products that solves real pain points and needs for people.